6 min read · · Buying baby clothes online

When the sales happen, and when babies need warm clothes

Before you pay in a sale, check three things: the size your baby will be in when the weather is actually cold, whether the piece is a basic they will wear every day, and whether the sale price still comes with an exchange. A discount on the wrong size is no saving, and many sale items are final.

Pakistan’s online sale calendar now has several winter moments. The 11.11 sales on the big marketplaces arrive around 11 November, White Friday centres on the last Friday of November (27 November this year), though many shops stretch it over several days, and plenty of shops run 12.12 offers in December. Then come the end-of-season sales in January and February, when brands clear winter stock to make room for lawn and summer ranges.

The catch is the timing of the cold. Families in Lahore, Islamabad, Peshawar and Multan start buying warm clothes in October and November, and the coldest stretch usually runs from mid-December to late January. A November sale lands just as you need winter clothes; a February sale lands as you are packing them away.

What’s worth buying on sale

The best sale buys are the plain pieces you would have bought anyway, in a size you have worked out rather than guessed. If you are filling gaps, our baby range shows sets, sleepsuits and jumpsuits in every size from 0–3M to 18–24M. Usually worth it:

  • Everyday basics in the next size: two-piece sets, vests and bodysuits that get worn on repeat.
  • Warm sleepwear. A footed sleepsuit is worn every night of winter, so an extra one or two in the right size earns its keep.
  • Outer layers for next winter, bought in a January or February sale and sized well ahead (more on that below).
  • Pieces that cross seasons, such as a light knit set that also covers the mild weeks of November and March.
  • Less worth it: a party outfit for an event with no date yet, a novelty print you wouldn’t buy at full price, and big mixed-size bundles, which look generous until half the pieces turn out to fit in the middle of summer.

This winter’s size or next winter’s?

Work out how old your baby will be in the cold months you are buying for, not how old they are on the day of the sale. Babies move through sizes fast in the first year, roughly every three months at first, then more slowly.

  • A four-month-old in a November sale, buying for this winter: a mix of 3–6M for December and 6–12M for January and February.
  • The same baby in a January sale, buying for next winter: around 17 months by December 2027, so 12–18M, or 18–24M if they are long.
  • A baby born in October, buying for this winter: 0–3M and 3–6M. For next winter they will be about 14 months, so 12–18M.
  • A 15-month-old in a January sale, buying for next winter: over two by December, which is past most babywear ranges, so look at 2–3 years.

Checking a sale size against what fits now

If your baby is long or heavy for their age, go by length and weight rather than months. The simplest test is a garment that fits well today: compare the measurements on the shop’s size chart with that piece laid flat, and see how much bigger the new size really is.

Our post on which size your baby will wear next winter works through this month by month, and buying for next season covers the summer switch too. For anything bought a year ahead, err on the larger side: a jumpsuit with turned-up cuffs is wearable, one that won’t zip is not.

Read the terms before paying

Sale terms are where most disappointment starts, because the discount is in large print and the conditions are not. For our own pieces the terms stay the same all year: there are no returns or refunds, and unused pieces in their original condition can be exchanged within 7 days of receiving them, with the original bill. In Pakistan, orders are confirmed with a 50% or full advance by bank transfer, JazzCash or Easypaisa, and delivery is free on orders of Rs 3,000 or more. Orders delivered outside Pakistan are paid in full in advance, in Pakistani rupees; we confirm the delivery charge and how to pay from your country with you first. The details are on our delivery and returns page.

Wherever you shop, read the small print before you pay, and look for:

  • Final sale. Many shops mark discounted items as non-exchangeable. If the size is a gamble, that matters more than the percentage off.
  • The exchange window, and when it starts: from the order date or from the day the parcel arrives.
  • What counts as unused: tags attached, not washed, in the original packing.
  • The bill: keep the invoice, order number and payment receipt together.
  • Payment terms: whether an advance is needed and how the balance is paid.

When the parcel arrives

Whoever you buy from, open the parcel the day it comes, even if the clothes are for next winter. A sale parcel bought for later is easy to push to the back of the almari until the exchange window has closed. Then check:

  • The size label on every piece matches what you ordered.
  • Seams hold when you tug gently, especially at the crotch and under the arms.
  • Every snap opens and closes cleanly, and buttons are sewn on firmly.
  • There are no loose threads inside, and no long cords that could catch.
  • Laid against a garment that fits now, it is the size you planned for. Keep the tags on while you check.

Quick answers

Can sale items be exchanged?

It depends on the shop; many mark sale items as final. For Zoha pieces, unused items in their original condition can be exchanged within 7 days of receiving them, with the original bill. There are no returns or refunds.

Should I buy next winter’s size in a January sale?

Yes, for basics and outer layers, as long as you work out your baby’s age next December and buy for that. Be more careful with a baby near the top of babywear sizes, where you are guessing further ahead.

What should I check on a sale parcel?

The size labels, seams, snaps and buttons, and any loose threads or cords. Compare each piece with something that fits now, keep the tags on and the bill safe until you are sure, and when you are, our size-up wardrobe audit helps you store it for the right season.

Want it made just for them?

Custom stitching, and names or motifs embroidered from Rs 500.

Outside Pakistan? We also deliver internationally. The delivery charge and timing for your country are confirmed with your order. Ordering from abroad

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